Associate Director，OOH
Reporting of the role
- You will join a friendly team and have a nice leader
- You will grow fast by day-to-day challenging job
In this role, your goals will be:
In three months:
- Basic OOH planning and buying, MixReach optimization approach, media buying quality control
- Understand scope of work and be fully familiarized with your job processes and workflows, which approach is being proposed to be in line with brand buying criteria and expectation
- Gotten an understanding of the clients
- Know and start building healthy working relationship with stakeholders
In six months:
- Optimize media planning and buying independently
- Proven yourself as a reliable point of contact for brand team
- Identify areas of improvements in your job
In 12 months:
- Play a key role on MixReach optimization and media coordinator
- Build good relationship with media venders and in line with Investment policy
- Management on media planning and buying to ensure brand KPI can be 100%
What your day job looks like at GroupM:
- Independently responsible for daily deliveries, including but not limited to: Receive OOH campaign brief, Analyse target for clients and product line, Make OOH media recommendation and report our with planning strategies, Communicate with SP/Nego for media information, Issue OOH media spot plan, Monitoring report/post-buy, Visual censorship/launch/change, etc.
- Familiar with media types and potential risks, independently manage for media optimization in traditional and digital, media implementation (media buying, tracking and quality control) and media evaluation (media pre buy and post buy analysis, media scene update, monthly/quarterly and annual review)
- Brand annual KPI delivery, quality control: to ensure all the brand KPI must be 100% delivered to meet our promise and improve buying and negotiation power
- Investment policies follow up and KPI target delivery: 100% follow buying policy to leverage brand KPI and quality to meeting /reach 3rd party auditing
- Tool’s expert and familiar with eg. CNRS, CODC, AD power, Minder, Infosys, MixReach and MOOC, symphony and any other tools required
- Ability to leverage buying criteria to maximize ROI
- Media optimization to cross leverage buying quality and cost efficiency to meet both brand saving target and Investment policy
- Internal communication, leverage resource from Finance, Procurement, Strategic Planning team etc.
Minimum Requirement:
- At least 6 years of working experience in Media or relevant industry, agency working experience on OOH is preferred
- Have sense of ownership, and can work under pressure
- Familiar with office software
- Patient and circumspection
- Practised English Skills